Anthrologica - Anthropology of Global Health

Vodafone

UK, USA

As a thought leader, Anthrologica contributed to Vodafone’s mHealth Solutions Insights Guide, focusing on one of the fundamental barriers to the adoption of mHealth: human behaviour. The Guide delivers insights into the role that patients and healthcare professionals play in the acceptance of new mHealth services in the developed world.

The mHealth Strategy Guides are positioned to drive the Health Debate forward through fresh perspectives and insights into topical and pivotal subjects in the emerging market of mobile health.

The Guide was launched in November 2011 and presented at the mHealth Summit in Washington DC in December 2011, where Anthrologica’s Director, Dr Juliet Bedford was a panellist in the Vodafone Health Debate

Vodafone mHealth Insights Guide (1.7MB PDF) Vodafone mHealth Solutions Health Debate Highlights (251KB PDF)